SEO Google Business Paid Ads Social Media Reviews Packages ← Menu Platform Free marketing audit

Your guests are searching.
Are they finding you?

Full-service digital marketing for hotels, resorts, restaurants, villas, and cafés — SEO, Google Business, Meta Ads, Google Ads, social media, and reputation management in one growth studio.

94%
Guests research online
4.5×
Revenue from strong GMB
72%
Click top 3 results

The visibility problem

01
Your restaurant is full on Saturday. Empty on Tuesday. That gap is a marketing problem.

Most hospitality businesses have great food, great rooms, great service — and an invisible digital presence. No Google ranking, an unclaimed Business profile, no ads running, social media abandoned after three posts. We fix all of it, systematically, with the channels that actually move tables and bookings.

Everything we do

Every channel. Every guest.
One studio.

🔍

Search & Discovery

Get found when guests search "restaurants near me" or "book hotel in [city]" — through organic SEO, local search, and Google Business optimisation.

SEOLocal SEOGoogle BusinessSchema Markup
📢

Paid Advertising

Put your property in front of guests who are ready to book — Google Search, Google Maps, Meta (Facebook & Instagram), and Performance Max campaigns.

Google AdsMeta AdsYouTube AdsRetargeting
📱

Social & Content

Build a consistent, beautiful presence that converts followers into guests — across Instagram, Facebook, TikTok, and LinkedIn with content that sells.

InstagramFacebookTikTokEmailWhatsApp

Reputation & Reviews

Your review score is your most visible marketing asset. We manage, respond, and grow your ratings on Google, TripAdvisor, and Booking.com.

Google ReviewsTripAdvisorBooking.comResponse Mgmt

Google My Business

Your free storefront on Google. Most properties leave it half-built.

A fully optimised Google Business profile drives direct bookings, calls, and table reservations — without ad spend. We set it up correctly, keep it updated, and respond to every review.

  • Complete profile setup — categories, attributes, services
  • Photo optimisation — interior, exterior, food, team
  • Menu and service listing integration
  • Weekly Google Posts — offers, events, updates
  • Review response — every review, within 24 hours
  • Q&A management — questions answered promptly
  • Insights reporting — calls, directions, clicks tracked
Get your GMB audit
Google Business Profile
Coral Bay Restaurant
Restaurant · Fine Dining · $$$$
★★★★★ 4.9 (847 reviews)
📍 Downtown Dubai  ·  🕐 Open until 11 PM
📞 Call
🗺 Directions
🌐 Website
📅 Reserve

Google Ads & Meta Ads

Reach guests the moment they decide to book.

Paid ads put you in front of guests with intent — people actively searching for where to eat or stay. We manage Google Search, Google Maps, Facebook, Instagram, and retargeting campaigns that turn clicks into covers and bookings.

  • Google Search ads — capture "book hotel" intent
  • Google Maps ads — appear at the top of local results
  • Meta (Facebook & Instagram) — audience targeting, stories, reels
  • Retargeting — bring back visitors who didn't convert
  • Performance Max campaigns — AI-optimised across all Google channels
  • Creative strategy — copy, imagery, video direction
  • Daily optimisation — bids, budgets, audiences refined weekly
Get a free ads analysis
Live campaign performance
Ad
Coral Bay Restaurant — Reserve Your Table Tonight
hotelmenulab.com/reserve
Award-winning terrace dining. Book online in 60 seconds — tables filling fast this weekend.
6.8%
CTR
$2.40
CPC
4.2×
ROAS
247
This month bookings
$8,240
Revenue attributed

Social Media & Content

A social presence that actually fills tables.

Great food looks better on a phone than on a printed menu. We create, schedule, and manage content across Instagram, Facebook, TikTok, and email — building the audience that drives repeat visits and word-of-mouth at scale.

  • Instagram management — feed, stories, reels, highlights
  • Facebook page — posts, events, community management
  • TikTok content — short-form food & hospitality video
  • Email campaigns — loyalty, specials, events, win-backs
  • WhatsApp marketing — broadcast campaigns to opted-in guests
  • Influencer outreach — food & travel creators relevant to your market
  • Monthly content calendar — planned 4 weeks in advance
Audit my social presence
This week's content

Review & Reputation Management

Your review score is worth more than any ad you'll ever run.

A 4.2 vs a 4.8 on Google isn't just reputation — it's a measurable difference in click-through rates, table fills, and booking conversions. We monitor, respond, and grow your reviews across every platform that matters.

  • Google Reviews — monitoring and professional responses, every review
  • TripAdvisor — ranking optimisation and review cultivation
  • Booking.com, Yelp, OpenTable, Zomato — managed consistently
  • Review generation — post-visit campaigns to satisfied guests
  • Negative review strategy — turn complaints into recoveries
  • Monthly reputation report — score trends, competitor benchmarking
Audit my review profile
Reputation dashboard
4.8
★★★★★
Overall score · 847 reviews
G
★★★★★
Best dining experience in Dubai. The terrace at sunset was unforgettable.
Sarah M. · 2 days ago
T
★★★★★
Highly recommend for a special occasion. Service was impeccable.
TripAdvisor · James K. · 4 days ago

Start here

Start with
Foundation.

The Foundation package builds your complete digital presence from scratch — or fixes what's broken. Before any campaign, before any ads, the basics must be right. Foundation makes sure they are.

  • Google My Business — complete setup and full optimisation
  • Local SEO audit — identify and fix every critical gap
  • Instagram & Facebook profiles — setup, bio, branding
  • 30-day content calendar template — ready to use immediately
  • Competitor digital audit — know exactly where you stand
  • Review monitoring setup — Google, TripAdvisor, Booking.com
  • Monthly performance report — traffic, visibility, calls tracked
Book your free marketing audit →
Foundation Package
F

Foundation

Complete digital presence for hospitality businesses ready to be found.

Delivered in 2 weeks

Start with a free audit

Packages

Three levels of growth.
All built for hospitality.

Foundation

Foundation

For businesses establishing or fixing their digital presence before running any campaigns.

  • Google My Business full setup
  • Local SEO audit & critical fixes
  • Social profile setup (IG + FB)
  • 30-day content calendar
  • Competitor digital audit
  • Review monitoring setup
  • Delivered in 2 weeks
Book a free audit
Signature

Signature

For properties ready to actively grow — managed marketing across all key digital channels.

  • Everything in Foundation
  • SEO — monthly on-page & content
  • Google Ads management
  • Meta Ads (Facebook + Instagram)
  • Social media management (3 posts/wk)
  • Review management & responses
  • Monthly strategy call & report
Book a free audit
Legacy

Legacy

For hotel groups, chains, and multi-location businesses building a dominant digital presence.

  • Everything in Signature
  • Multi-location SEO strategy
  • Advanced Google & Meta campaigns
  • TikTok & YouTube content
  • Email & WhatsApp campaigns
  • Influencer campaign management
  • Dedicated account manager
Book a free audit

Free marketing audit

Let's find out exactly
where you're losing
guests and revenue.

We review your entire digital presence — search visibility, Google Business, social accounts, ad campaigns, and review scores — and give you a clear, honest picture of where you stand and what to do next.

Free
Marketing audit
48 hrs
Audit delivery
No lock-in
Ever
2 weeks
Foundation delivery

Questions

Everything you want
to ask before the audit.

What digital marketing services do you offer for hotels and restaurants?

We offer SEO, Google My Business setup and management, Meta Ads (Facebook and Instagram), Google Ads, social media management, content creation, email marketing, WhatsApp campaigns, and reputation and review management — all tailored specifically for hotels, resorts, restaurants, villas, and cafés.

What is the Foundation marketing package?

The Foundation package establishes your complete digital presence — Google My Business setup and optimisation, a local SEO audit and critical fixes, social media profile creation (Instagram and Facebook), a 30-day content calendar template, and review monitoring setup. Everything you need to be found before competitors, delivered in 2 weeks.

How does the free marketing audit work?

We review your entire digital presence — search visibility and rankings, Google Business profile, social media accounts, any existing paid campaigns, and your review scores on all major platforms. Within 48 hours you receive a clear report showing exactly where you're losing guests and revenue online, and what to prioritise first.

How long before we see results from SEO?

Local SEO improvements — particularly Google Business optimisation and local citation building — often show measurable results in 4–8 weeks. Full organic search growth typically takes 3–6 months as content and links build authority. Paid ads (Google and Meta) produce results from the first week of launch, making them a strong complement to SEO during the ramp-up period.

Can you manage marketing for multiple locations?

Yes. Our Legacy package is specifically designed for hotel groups, chains, and multi-location restaurant brands — with centralised strategy, consistent brand standards, and location-level execution. Each property gets its own Google Business profile, local SEO, and campaign optimisation, with consolidated reporting across all locations.

Do I need to be a HotelMenuLab menu platform customer?

No. Growth Studio services are available completely independently. That said, properties using both the menu platform and Growth Studio tend to see stronger results — because your digital menu becomes a direct conversion point for every marketing campaign we run, turning ad clicks and social followers into actual orders and bookings.

Ready to start growing?

Book your free marketing audit — we respond within one business day.