Your logo is
the first thing
they remember.

Identity design for hotels, resorts, restaurants, villas, and cafés that want to be recognised — not just named.

30 min
Free consult
2–3 wks
Foundation
100%
Your ownership

The first impression

01
A logo is not a mark.
It is a promise.

For a hotel, a resort, a café — your logo is the first moment of hospitality. It tells the story before anyone walks through the door, reads a menu, or sees a room. We design that moment with the same precision a great chef brings to a first course.

Our philosophy

We don't design logos.
We design recognitions.

Restraint

The best hospitality logos say everything by saying very little. Every element that doesn't carry meaning is removed. What remains is exact.

Resonance

A logo must feel right to the guests you want — not every guest. We design for specificity, because a mark that speaks to everyone speaks to no one.

Remembrance

After a single encounter, it stays. That quality isn't accidental — it's the product of proportion, contrast, and careful study of how the eye moves.

How we work

Four steps.
One identity that lasts.

01

Discovery

A deep conversation about your property, your guests, and the feeling you want to own. We listen before we draw a single line.

02

Direction

We present strategic directions — informed positions, not sketches. You choose the one that resonates before we refine.

03

Design

The selected direction becomes a complete, precise identity — tested at every size, on every surface your brand will touch.

04

Delivery

All source files and usage guidelines — delivered clean, organised, and ready to use everywhere from day one.

Start here

Start with
Foundation.

Our entry-level identity package — built specifically for hospitality businesses launching their first considered brand, or refreshing one that has outgrown itself. Everything you need. Nothing you don't.

  • Primary logo mark — the symbol that represents your property
  • Wordmark — the typographic expression of your name
  • Colour palette — exact codes for print and screen
  • Three initial concepts — each a distinct direction
  • Two rounds of refinement — until it's exactly right
  • All final source files — AI/EPS, PDF, PNG every size
  • Full permanent ownership — no royalties, no ongoing fees
Book a free consultation →
Foundation Package
F

Foundation

The essential identity for hospitality businesses ready to be taken seriously.

Delivery in 2–3 weeks

Start with a free consult

Packages

Three levels of identity.
All built for hospitality.

Foundation

Foundation

For businesses launching their first considered identity or refreshing an existing mark.

  • Primary logo mark & wordmark
  • Brand colour palette
  • 3 concepts, 2 revision rounds
  • All source files (AI, PDF, PNG)
  • Full ownership of final design
  • Delivery in 2–3 weeks
Book a consultation
Signature

Signature

For properties that need a complete, consistent brand — not just a logo.

  • Everything in Foundation
  • Full brand guidelines
  • Typography system
  • Business card & letterhead
  • Social profile & cover
  • Brand usage rules & story
  • Delivery in 3–5 weeks
Book a consultation
Legacy

Legacy

For hotel groups or multi-location businesses building an enduring identity system.

  • Everything in Signature
  • Full stationery & collateral
  • Menu & signage design
  • Brand voice & naming
  • Sub-brand & outlet rules
  • Stewardship option
  • Timeline scoped per project
Book a consultation

Free consultation

Thirty minutes.
No obligation.
Complete clarity.

We start every project with a conversation — about your property, your guests, and the story you want to tell. At the end, you'll know exactly which package is right.

30 min
Consultation
No fee
Ever
2–3 wks
Foundation
100%
Ownership

Questions

Everything you want
to ask before you begin.

What makes a great logo for a hotel or restaurant?

A great hospitality logo communicates the feeling of a space before anyone steps inside — it balances authority with warmth, is instantly legible at any size from a doorplate to a social post, and is distinct enough to be remembered after a single glance.

What is the Foundation package?

Foundation is our entry-level identity package — a primary logo mark, wordmark, colour palette, and master source files. Designed for hospitality businesses launching their first proper brand or refreshing an existing one. Delivered in 2–3 weeks.

How does the free consultation work?

A 30-minute conversation — no obligation, no deck. We ask questions about your property, your guests, and what you want people to feel when they encounter your brand. You leave knowing exactly which package fits and what to expect.

How long does logo design take?

Foundation: 2–3 weeks from brief to final files. Signature: 3–5 weeks. Legacy full-identity projects are scoped individually — typically 6–10 weeks. We do not rush the process.

Do I own the final logo?

Yes, fully and permanently. On final delivery you receive all source files — vector AI/EPS, PDF, and PNG formats — plus complete ownership. There are no royalties, licensing fees, or ongoing payments of any kind.

Can you redesign an existing logo rather than starting from scratch?

Yes. Many projects are logo evolutions — respecting the equity a property has already built while sharpening what was working and resolving what was not. The consultation is where we decide together whether evolution or a full reset is right.

Do I need a logo before using HotelMenuLab's menu platform?

No — the menu platform works from day one regardless. But properties with a considered identity see better guest recognition, higher trust in their digital menus, and a more consistent experience across QR codes, WhatsApp, and physical materials. Both services complement each other.

Ready to begin?

Reach us directly — we respond within one business day.